Our Story
Krono Nutrition at a glance
Krono Nutrition offers quality, nutritious natural products that provide all the energizing and restorative benefits athletes need.
Proudly designed and developed in Quebec, Krono products are appreciated by the sports community across Canada.
The beginnings
Kronobar was born from the love of running and nutrition. The brand was officially launched in Quebec in 2005, but the passion has been present for way longer than that. When she was young, Rose-Marie Jarry, founder of Kronobar, discovered the pleasure of running.
Over the years, she came up with the idea of creating healthy energy bars to support her during her training sessions. As a student at the ITHQ in pastry making, she was able to put into practice her culinary knowledge to make her first products. An interest was quickly felt in the sports community and, after several experimentations in her apartment kitchen, the company was officially launched in 2011.
The popularity growth
Demand was growing, with retailers such as La Cordée, Avril and Sail looking to add the bars to their inventory. At this point, Kronobar partnered with a manufacturer in the Greater Montreal Metropolitan area to take the business to the next level. Rose-Marie’s knowledge of sports nutrition and the manufacturer’s industrial expertise made it possible to mass-produce Kronobar products, creating the only 100% natural and allergen-free performance bars in Canada.
The addition of Rekarb
Founded by David Lafontaine, Rekarb had been developing maple syrup-based energy gels since 2015 when its path crossed with Kronobar. The common values quickly brought the two brands together and the fusion between them was completely natural. This union allowed the company to complete its offer to propose a wide range of natural, healthy products adapted to the specific needs of athletes.
Kronobar and Rekarb become… Krono Nutrition
While keeping the same values, it’s with a complete rebranding that the brands become KRONO NUTRITION, with a new logo, new packaging, a new website, and improved recipes of energy and protein bars. Everything has been reviewed to offer its customers a simple and clean look to clearly represent the natural aspect of the ingredients used to make the different products.